· David Windell
Bespoke, back on the table
AI helps our developers build bespoke Magento features faster than ever. The features you shelved because of cost are worth another look.
Read the article: Bespoke, back on the tableThoughts
Edge-estions
ideas for better ecommerce.
A humorous play on our name and our ideas: conversion tips, technical know-how and what we’ve been building, for those rare times you’ve run out of ideas.
Latest
All Edge-estions
36 articles
-
AI search is changing how shoppers find you. Here is what matters
How to navigate through the modern minefield of AEO and GEO for SEO
Read more: AI search is changing how shoppers find you. Here is what matters -
How Can We Bring AI to Your Workflow?
At outer/edge, we are interested in something much more practical: how can AI actually save your team time, reduce manual labour, and make your daily operations run smoother?
Read more: How Can We Bring AI to Your Workflow? -
What We Shipped: April 2026 at outer/edge
Stats on what we shipped in April 2026
Read more: What We Shipped: April 2026 at outer/edge -
Why outer/edge is Doubling Down on Magento
We are in Magento for the long-term and why outer/edge is Doubling Down on Magento
Read more: Why outer/edge is Doubling Down on Magento -
Q1 2026 - What we Shipped so far
Q1 2026: What We Shipped so far
Read more: Q1 2026 - What we Shipped so far -
Enhancing UX and Conversions with AI-Powered Search
Discover how AI-powered tools like Luigi’s Box and Doofinder automate search and recommendations on Magento 2. By replacing manual weights with machine learning, we help merchants boost conversions and UX with zero ongoing effort.
Read more: Enhancing UX and Conversions with AI-Powered Search -
2026: The Year AI Product Shoppers Take Centre Stage
The Year AI Product Shoppers Take Centre Stage, we break down exactly what this means for Adobe Commerce and Magento 2 merchants.
Read more: 2026: The Year AI Product Shoppers Take Centre Stage -
Free Gifts Done Right: A Simple Approach to Magento 2 Promotions
If you've ever tried to implement free gift promotions in Magento 2, you'll know it's trickier than it sounds. we decided to build our own solution that does one thing really well: lets customers choose free gifts without breaking your checkout.
Read more: Free Gifts Done Right: A Simple Approach to Magento 2 Promotions -
Introducing Our Magento 2 Post Purchase Module
Increase average order value by 10-30% with outer/edge’s Magento 2 Post-Purchase Module: seamless upsells, no card re-entry, quick installation.
Read more: Introducing Our Magento 2 Post Purchase Module -
Shield Your Magento Store: Why You Need a Content Security Policy (CSP)
Why You Need a Content Security Policy (CSP)
Read more: Shield Your Magento Store: Why You Need a Content Security Policy (CSP) -
What is onboarding?
Our approach to bringing new customers under our wing!
Read more: What is onboarding? -
Ctrl+Alt+Slim: Our Developers' Epic Weight Loss Pact
How our culture makes even something tricky like losing weight easier
Read more: Ctrl+Alt+Slim: Our Developers' Epic Weight Loss Pact -
Open Source for Good #1 Proactive Bug Squashing
Our Open Telemetry module helps us proactively squash our customer's bugs
Read more: Open Source for Good #1 Proactive Bug Squashing -
The Power of Cache Warming
Keep Your Magento Store Blazing Fast: The Power of Cache Warming Tools
Read more: The Power of Cache Warming -
Why a Specialised Development Agency Wins Over Full-Service
Why you should use a specialist development agency over a full service agency
Read more: Why a Specialised Development Agency Wins Over Full-Service -
Ditch the Spam Folder: Why Your Magento Store Needs a Dedicated SMTP Service
Why your Magento store needs a dedicated SMTP service for transactional emails
Read more: Ditch the Spam Folder: Why Your Magento Store Needs a Dedicated SMTP Service -
Why Culture Matters at outer/edge
From the Code Face: Why Culture Matters at outer/edge
Read more: Why Culture Matters at outer/edge -
Zero Downtime Deployments for Magento
What bigger turn off is there for your customers than your e-commerce website being completely offline? ZDD keeps your customers happy by providing uninterrupted access to your products and services.
Read more: Zero Downtime Deployments for Magento -
Choose a web agency that proactively monitors your logs
Why we proactively monitor our customer's logs
Read more: Choose a web agency that proactively monitors your logs -
Hyvä vs Breeze - Boost your pagespeed
Hyvä or Breeze? Compare Magento frontends with a deep dive into performance, customization, compatibility, and cost to find the best fit.
Read more: Hyvä vs Breeze - Boost your pagespeed -
Help customers find your products
Make shopping easier and sell more: our Product Finder module leads users through tailored attribute-based questions, filters products precisely and effortlessly generates leads.
Read more: Help customers find your products -
Boost your business with SMART Goals
Drive e-commerce growth with SMART goals - specific, measurable, achievable, relevant, and time-bound objectives you can actually hit.
Read more: Boost your business with SMART Goals -
Reduce drop-offs with postcode lookup
Simplify checkout with postcode lookup - speed up address entry, reduce errors, and improve conversions with a smoother customer experience.
Read more: Reduce drop-offs with postcode lookup -
Unleash the Power of Log Aggregation
Introducing our new log aggregation service
Read more: Unleash the Power of Log Aggregation -
Ship for success
Understand shipping costs. How to calculate, absorb, or pass them on - strategies for reducing cart abandonment and improving profitability.
Read more: Ship for success -
Creating a vision for your website
Learn how to set manageable goals and keep sight of them in order to make a success of your ecommerce business
Read more: Creating a vision for your website -
Supercharge Your Search Part 3 - Style Your Search
Top CRO Edge-estion for December, Supercharge Your Search Part 3 - Style Your Search
Read more: Supercharge Your Search Part 3 - Style Your Search -
Supercharge Your Search Part 2 - Own Your Search
Top CRO Edge-estion for October, Supercharge Your Search Part 2 - Own Your Search
Read more: Supercharge Your Search Part 2 - Own Your Search -
Supercharge Your Search Part 1 - Analysing Customer Activity
Top CRO Edge-estion for September, Supercharge Your Search Part 1 - Analysing Customer Activity
Read more: Supercharge Your Search Part 1 - Analysing Customer Activity -
Countdown Timers - Want it Now
Top CRO Edge-estion for August, countdown timers - want it now.
Read more: Countdown Timers - Want it Now -
Instil Urgency and Provide Nudges
Top CRO Edge-estion for July, create nudges and instil urgency.
Read more: Instil Urgency and Provide Nudges -
How to choose the right Magento agency or developer for you
How do you decide which agency to use for your Magento website? Here\'s a few tips to get you started.
Read more: How to choose the right Magento agency or developer for you -
Check out your Checkout
We realise that optimising your E-commerce checkout can sometimes be a puzzle.
Read more: Check out your Checkout -
Magento Hosting - Why we choose Nexcess
Why we use Nexcess to host ALL of our Magento websites
Read more: Magento Hosting - Why we choose Nexcess -
Magento vs Shopify - Which is best for you?
We put Magento & Shopify head to head to help you decide which platform is best for your requirements.
Read more: Magento vs Shopify - Which is best for you? -
How to achieve GDPR compliance with Magento
Learn how to achieve GDPR compliant in your Magento ecommerce store today.
Read more: How to achieve GDPR compliance with Magento
Your next move starts here
Tell us where
the friction is.
Tell us about your store, your systems or that one job nobody wants to do on a Monday. We’ll tell you honestly whether we can help.