Why outer/edge is Doubling Down on Magento

We are in Magento for the long-term: Why outer/edge is Doubling Down on Magento

Listen to the noise lately, and you might think every merchant is migrating to SaaS. While platforms like Shopify are great for linear businesses just starting out, scaling a complex ecommerce operation is a different beast. At outer/edge, we aren’t just "still doing" Magento. We are doubling down on it.

Whether you are an ambitious SMB or a large-scale merchant, when your business has complex workflows, massive catalogues, or unique B2B requirements, you quickly realise that "easy" often comes at the cost of "flexible." Magento is the only platform that gives a brand total ownership of its destiny. No glass ceilings, and no waiting for a third-party roadmap to catch up to your ambitions.

Flipping the Script on Speed

But isn't Magento slow? That reputation usually stems from bad code and a lack of optimisation expertise. We've always extracted top-tier performance from Magento, but today, the ecosystem has evolved. By partnering with innovators like Hyvä, we are stripping away legacy bloat and building lean, modern front-ends. The result? Magento sites that are arguably the fastest in the industry.

AI: The Customisation Catalyst

Combine that architecture with the new era of AI, and the possibilities become limitless. With AI-assistance, we are now building more complex integrations and highly bespoke customisations faster and more precisely than ever before. AI allows us to rapidly prototype, test, and deploy unique logic at a pace that flips traditional development timelines on their head. The gap between your idea and a live, revenue-generating feature has never been shorter.

Seamless Integrations & The Long Run

Add deep integrations into the mix - like our seamless, high-performance Stripe checkout flows - and you get an experience that rivals any SaaS platform, backed by the boundless customisation Magento provides.

We’ve seen platforms come and go. But for the scale of clients we work with, Magento remains the most robust tool in the box. We are fully invested, continually refining our stack, and in it for the long run.

If you can imagine it, we can build it.