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Our process

How we work
in the open.

Efficiency and transparency are at the heart of how we work, as a team and with you. We are open and honest with each other and our customers.

Expertise

Add value with
authentic Magento expertise.

We code for the long term: no shortcuts, hacks, bloat or code that is too difficult to maintain.

We have a collective experience of over 50 years working with Adobe Commerce (Magento). As early adopters of the platform, we know how to best work with Magento to achieve the functionality our customers require.

When a new task comes in we discuss how it should be implemented as an entire team. We will always give you a response based on our collective knowledge (even if this isn't what you want to hear 🙊), so your site stays easy to maintain and we avoid unintended consequences.

  • ModulesWe have an extensive range of purpose-built modules to achieve our most popular customer requests.
  • Reliable estimatesEvery task is estimated before we start, and you approve it in your portal.
  • Knowledgeable suggestionsWe don't just say yes straight away. We will offer our informed view on how or why a task should be done.

Goals

Own
your goals.

We love setting ourselves goals but enjoy achieving our customers' goals even more. When a customer sets a SMART goal in our portal we are committed to coming up with a plan to achieve it. We don't charge for our time in planning the tasks and steps needed to achieve the goal. If there is something you want to achieve, tell us and we will plan how to make it happen.

Regular monthly or weekly meetings with our Project Manager are key to making sure we are both setting and working towards your goals. We take pride in our work and our customers' businesses: we consider ourselves owners and take achieving your goals as a personal mission.

outer/edge have always been a great development partner, catering to our very specific set of needs and making a big contribution to our success over the years. Going from zero to 1 million MRR, they were able to support us at all stages of the journey.

Vaping.com

Five stars

Neil McLaren, Vaping.com

Powered by our portal

Built in-house
No secrets, ever.

We built our own customer portal to put you in full control of what we're working on. We are fully transparent in our work and don't hide things from you.

  1. 01 / Dashboard

    Every hour, in real time

    The dashboard updates in real time with the hours used in your support plan, and every time entry is there to see. Your Magento version, staging links and anything waiting on a reply from you sit alongside.

    The outer/edge portal dashboard: Magento version, support hours used this month, staging URLs, ticket status and tasks awaiting your reply
  2. 02 / Requests

    Ask for anything, and tell us why

    Raise a task or a bug from the portal. Say why it's needed, how soon you'd like it and which of your goals it supports, so we can estimate it and plan it in properly. You approve the estimate before we start.

    If you do have a problem, you can raise an urgent task that pings every member of our team. The team will jump to it and we aim to give you a response in under 10 minutes, with urgent issues solved in under 30 minutes on average 💪

    The portal's request form: a task or a bug, a summary, description and justification, the page it affects, how soon you'd like it (future roadmap, soon or ASAP) and the goal it aligns to
  3. 03 / Taskboard

    You choose what's next

    Your taskboard shows when everything is scheduled to be worked on and where it is in the development process, from backlog through development, QA and deployment. You choose which task you want us to work on next.

    The portal taskboard: the backlog, with the tasks chosen to do next at the top, then columns for scheduled, dev, QA, waiting and deploy. Each card shows its priority, type, ticket number and time spent

Screens from our portal, with customer names and tasks replaced.

Also in your portal

  • Tickets
  • Time entries
  • Goals
  • Documents
  • Team access
  • AI workflows
  • Chat with the developers
  • Book a meeting

Seven values sit behind all of this. Our culture

Your next move starts here

Tell us where
the friction is.

Tell us about your store, your systems or that one job nobody wants to do on a Monday. We’ll tell you honestly whether we can help.