Expert Magento and Shopify development. Practical AI and automation. We look after your ecommerce, and help your team get on with the good stuff.
UK-based. Human-led. Quite fond of a tricky problem.
Magento, Adobe Commerce, Hyvä, Breeze, integrations, Shopify, AI and automation.
The store is only the start
We're interested in the whole picture.
Your website doesn't work in isolation. Neither should your technical partner.
We look after the store your customers use and improve the systems your people rely on.
Buy one, buy both. Keep your store with us and your workflows elsewhere, or the other way round. We won't sulk (much.)
Ecommerce development
We keep your store reliable, secure and moving forward, and take responsibility for it when something goes wrong.
Different platforms, different care.
AI & automation
Practical advice, implementation and ongoing care for the workflows your team relies on, whoever built your website.
Tell us about one task that eats your week. We'll build the workflow, and your team uses it free for a month. No commitment to continue.
Happy with the first one? We'll connect your store, payments and help desk so your team stops copying between them.
We keep an eye on your live workflows, sort out problems early and keep improving them. You'll always know which developer to ask, and you can see it all in your portal.
Available on its own: you don't need to move your website to us.
Every support plan comes with AI Core.
A practical starting point for your team: access to our Core tools and an initial opportunity review.
Being pushed to replatform?
Shopify isn’t right for everyone, and neither is Magento. Replatforming should start with a business case, not because someone at a conference said so.
Stay on Magento if…
Consider Shopify if…
Not sure?
That’s the most sensible answer we hear all week.
AI & automation
Your team's time is better spent helping customers and growing the business than checking several systems or rebuilding the same report every week.
“Surely there’s a better way to do this?”
Copy. Paste. Surely not again.
The best use of AI isn’t always a big, shiny thing. Sometimes it’s getting a very boring thing out of your way.
Already using ChatGPT or Claude?
Keep using them.
We do the bit around them.
An AI tool is only part of a dependable business process. Someone still has to connect the systems securely, define the rules, test the outputs and keep it running when something changes.
That’s our job.
Your team knows the exceptions a process diagram misses. They help define, test and shape every workflow.
Precise rules for matching and calculations. AI for summarising and drafting, where it actually helps.
Anything touching money, customers or records gets agreed controls first. Decisions stay with your team.
We agree the baseline and running costs before we build. If the benefit doesn’t justify the cost, we’ll say so.
Our portal
We built our own customer portal so you can see exactly what we're doing: every time entry, every deployment and every workflow, in real time.
It covers your store and your automations, including what they cost to run.
Our culture
Serious about your business. Less so ourselves. Seven values, and what each one actually means when you work with us.
Our streamlined processes ensure you get the best ROI, every time.
We believe in our knowledge and have the confidence to express our thoughts.
We believe in respectful collaboration, your website is as important to us as it is to you.
Transparency is the foundation of trust. You’ll never be in the dark with our thoughtfully crafted portal.
Life’s too short not to have fun! We believe humour strengthens relationships
We’re not content with the status quo. Our team is filled with curious minds always eager to explore the latest trends and technologies.
Your success is our success. We take full ownership of your project, from inception to completion.
Want to see them in action?
Talk to a developerPromises delivered
2026
+29%
Increase in sales
2025
After taking us up on our Agency Rescue offer, we proved ourselves, then built a custom, high-performance Hyvä theme.
Read the case study
2025
A globally trusted retailer goes live with a brand new, high-performance, Breeze-based Magento 2 theme.
Read the case studyI have worked with bigger agencies but trust me, no one comes close to the technical expertise and sophisticated development procedures of outer/edge. If you are looking for a partner that feels like an in-house tech team, to grow your e-commerce business then look no further.
Five stars
Boardshop, ecommerce client
Before we put the kettle on
New to outer/edge? Start here.
Yes. We’ve worked with Adobe Commerce (Magento) since its inception, have 50+ years of combined Magento experience and have built over 100 open-source modules. We also build high-performance Hyvä and Breeze frontends.
Yes. Shopify needs a different kind of care: theme, app and integration maintenance, custom apps, storefront performance and troubleshooting across connected systems.
Yes. AI and automation is a standalone service. Keep your current website partner; we’ll work with the systems you already have.
It comes with every support plan: access to a shared workspace and our supported Core tools, standard onboarding and an initial opportunity review.
No. We design around your people, reducing repetitive work so they have more time for the work that needs their judgement. Important decisions stay with your team.
Developers. Everyone on our team writes code, including the MD. We’re UK-based and in-house, so you’ll get a truly personal relationship.
Maybe, maybe not. We’ll look at your integrations, custom functionality and costs, give you an honest business case, and support you whichever way you go.
Talk to a developer. Tell us what’s getting in the way and we’ll tell you honestly whether we can help. Onboarding for support plans is free.
Your next move starts here
Tell us about your store, your systems or that one job nobody wants to do on a Monday. We’ll tell you honestly whether we can help.
Talk to a developer
We’re all developers here, so we’re usually mid-code rather than by the phone. Chat reaches whoever’s free fastest: a real developer, Mon–Fri 9am–5pm. Rather hear a voice? Leave your number and we’ll ring you back, or book a meeting.
Chat didn’t load. It may be blocked by your browser. WhatsApp, a call back, a meeting and email all reach the same developers.
Email support@outeredge.agency