Skip to content
Talk to a developer Book a meeting

Monday to Friday, 9am–5pm

We look after your store and the work around it.

Expert Magento and Shopify development. Practical AI and automation. We look after your ecommerce, and help your team get on with the good stuff.

UK-based. Human-led. Quite fond of a tricky problem.

Magento, Adobe Commerce, Hyvä, Breeze, integrations, Shopify, AI and automation.

years in business
27
years of combined Magento expertise
50+
open-source Magento modules
100+
retention after the 3-month trial
100%

The store is only the start

Good ecommerce
goes beyond the checkout.

We're interested in the whole picture.

Your website doesn't work in isolation. Neither should your technical partner.

We look after the store your customers use and improve the systems your people rely on.

Your store needs care. Your people need headspace
We help with both.

Buy one, buy both. Keep your store with us and your workflows elsewhere, or the other way round. We won't sulk (much.)

Being pushed to replatform?

We help you make the right platform decision
and support you whichever way you go.

Shopify isn’t right for everyone, and neither is Magento. Replatforming should start with a business case, not because someone at a conference said so.

Stay on Magento if…

  • Your requirements need deep customisation
  • Complex B2B, pricing or catalogue logic is central
  • You want full control of code and hosting

Consider Shopify if…

  • Your custom code mostly recreates standard features
  • You’d rather not own platform maintenance
  • The total cost case stacks up, apps included

Not sure?

That’s the most sensible answer we hear all week.

Get an honest second opinion

AI & automation

Empower your people
Simplify their work.

Your team's time is better spent helping customers and growing the business than checking several systems or rebuilding the same report every week.

“Surely there’s a better way to do this?”

Copy. Paste. Surely not again.

The best use of AI isn’t always a big, shiny thing. Sometimes it’s getting a very boring thing out of your way.

Illustration: a row copied by hand between an orders spreadsheet and a payments spreadsheet, again and again, until an automated check replaces it with a short list of three exceptions to review.
We’ve got a task like that

Our portal

No secrets
You'll never be in the dark.

We built our own customer portal so you can see exactly what we're doing: every time entry, every deployment and every workflow, in real time.

It covers your store and your automations, including what they cost to run.

The outer/edge portal dashboard: Magento version, support hours used this month, staging URLs, ticket status and tasks awaiting your reply

Our culture

We exist to prove
an agency can be great.

Serious about your business. Less so ourselves. Seven values, and what each one actually means when you work with us.

We are all developers, including the MD In-house, UK-based team
  • Efficient

    Our streamlined processes ensure you get the best ROI, every time.

  • Authentic

    We believe in our knowledge and have the confidence to express our thoughts.

  • Respectful

    We believe in respectful collaboration, your website is as important to us as it is to you.

  • Transparent

    Transparency is the foundation of trust. You’ll never be in the dark with our thoughtfully crafted portal.

  • Humorous

    Life’s too short not to have fun! We believe humour strengthens relationships

  • Curious

    We’re not content with the status quo. Our team is filled with curious minds always eager to explore the latest trends and technologies.

  • Owners

    Your success is our success. We take full ownership of your project, from inception to completion.

  • Want to see them in action?

    Talk to a developer

Promises delivered

Real stores Real results.

All case studies
2026

+29%

Increase in sales

Supercharging global sales for a football retail leader with a high-performance Hyvä frontend.

Read the case study
2025

From agency rescue to a brand new Hyvä theme.

After taking us up on our Agency Rescue offer, we proved ourselves, then built a custom, high-performance Hyvä theme.

Read the case study
2025

A renowned Scottish whisky retailer live on Breeze.

A globally trusted retailer goes live with a brand new, high-performance, Breeze-based Magento 2 theme.

Read the case study

I have worked with bigger agencies but trust me, no one comes close to the technical expertise and sophisticated development procedures of outer/edge. If you are looking for a partner that feels like an in-house tech team, to grow your e-commerce business then look no further.

Boardshop

Five stars

Boardshop, ecommerce client

Before we put the kettle on

Fair questions
Straight answers.

New to outer/edge? Start here.

Are you Magento specialists?

Yes. We’ve worked with Adobe Commerce (Magento) since its inception, have 50+ years of combined Magento experience and have built over 100 open-source modules. We also build high-performance Hyvä and Breeze frontends.

Do you work with Shopify?

Yes. Shopify needs a different kind of care: theme, app and integration maintenance, custom apps, storefront performance and troubleshooting across connected systems.

Can we use your AI services without changing web agency?

Yes. AI and automation is a standalone service. Keep your current website partner; we’ll work with the systems you already have.

What is AI Core?

It comes with every support plan: access to a shared workspace and our supported Core tools, standard onboarding and an initial opportunity review.

Is this about replacing our staff?

No. We design around your people, reducing repetitive work so they have more time for the work that needs their judgement. Important decisions stay with your team.

Who will we actually talk to?

Developers. Everyone on our team writes code, including the MD. We’re UK-based and in-house, so you’ll get a truly personal relationship.

Should we replatform?

Maybe, maybe not. We’ll look at your integrations, custom functionality and costs, give you an honest business case, and support you whichever way you go.

How do we get started?

Talk to a developer. Tell us what’s getting in the way and we’ll tell you honestly whether we can help. Onboarding for support plans is free.

Your next move starts here

Tell us where
the friction is.

Tell us about your store, your systems or that one job nobody wants to do on a Monday. We’ll tell you honestly whether we can help.