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Empower your people. Simplify their work. - AI consultancy for ecommerce businesses

Practical AI that supports your team - not replaces it.

Your team’s time is better spent helping customers, solving problems and growing the business than checking several systems or recreating the same reports every week.

We help ecommerce businesses connect their systems and improve repetitive work through practical automation, integrations and AI - giving people clearer information and more time to use their expertise.

Your people bring the expertise. Give them more time.

Your store holds the orders. Your payment provider holds the transactions. Customer conversations live somewhere else.

Your team brings that information together, interprets it and decides what needs to happen. But gathering and checking it can take more time than acting on it.

We help reduce that repetitive effort so people can focus on the work that benefits from their experience, judgement and relationships.

Our approach is about empowering humans - not designing them out of the process.

Start with one task that would make your team’s working day easier.

Scattered systems your team has to bring togetherOrders, payments and customer conversations live in different systems. Your team gathers and checks that information before they can interpret it and decide what needs to happen.SCATTERED SYSTEMSStoreHolds the ordersPaymentsHolds transactionsSupportHolds conversationsYour team brings it togetherChecking store ordersChecking payment recordsReading customer conversationsReady to interpret and decideGathering and checking firstOrdersPaymentsConversationsGathering can take longer than actingGatheringActingExpertise stays with your peopleNot designed out of the process

Where could your team use a helping hand?

01

Connect a custom internal process

  1. Instead of

    Copying information between an internal tool, a spreadsheet and your ecommerce systems.

  2. We can help you

    Identify repeatable steps, connect supported systems and automate the appropriate parts.

  3. Your team receives

    Fewer repetitive handoffs and a clearer way to handle exceptions - without losing the practical knowledge of the people who understand the process.

02

Check payment and order records

  1. Instead of

    Someone repeatedly comparing exports and investigating mismatches by hand.

  2. We can help you

    Connect the relevant data, apply agreed matching rules and produce a list of records that need attention.

  3. Your team receives

    A focused exception report with the information needed to investigate - so people spend less time comparing records and more time resolving the issues that matter.

03

Prepare recurring operational reports

  1. Instead of

    Rebuilding the same report from several systems each week.

  2. We can help you

    Gather agreed information, apply consistent definitions and prepare a repeatable report.

  3. Your team receives

    A useful summary of what has changed and what needs attention - leaving more time to discuss priorities and decide what to do next.

04

Bring customer support information together

  1. Instead of

    Staff switching between tickets, order records and internal notes to understand a customer’s situation.

  2. We can help you

    Gather relevant information into a clearer view or draft summary.

  3. Your team receives

    More context before responding, with links back to the original records where available.

Our approach -
AI where it helps. People at the heart of it.

Not every problem needs AI - and not every task should be automated.

A report may benefit from an AI-generated summary. A sensitive customer issue needs someone who understands the context and can take responsibility.

We design around those differences.

The aim is to strengthen your team’s capabilities, not substitute automation for their expertise.

  • 🤝 Design with the people doing the work Your team understands the exceptions, workarounds and customer needs that a process diagram can miss. We involve them in defining the problem, testing the workflow and shaping how it is used.
  • ⚡ Reduce repetitive effort Use integrations, code and AI to help gather, organise and prepare information - so people have more time to interpret it and act.
  • ⚖️ Keep judgement and accountability clear Agree what the workflow can do, what needs checking and which decisions remain with your team. Start with read-only reporting where practical. Establish appropriate permissions and approvals before enabling consequential actions.
  • 🧠 Build confidence, not dependence Provide clear instructions, practical guidance and a way to question or correct outputs. Your team should understand the workflow well enough to use it confidently and recognise when something is wrong.

Why use a consultancy? - Already using Claude or ChatGPT? Keep using them.

General-purpose AI tools can be excellent for writing, research, analysis and increasingly sophisticated workflows.

But access to an AI tool is only part of implementing a dependable business process.

Someone still needs to securely connect the systems, define the rules, test the outputs and maintain the workflow when something changes.

That is the work we help with.

How it works - Start with your people. Improve one workflow. Build from there.

01

A chat with Slash

Tell us how your team works

Slash, our custom-built AI assistant, starts by getting to know the people behind your business.

In a chat of no more than 10 minutes, each team member tells Slash what their day-to-day work involves, which tools they use and which tasks take the most time.

No wrong answers, no judgement. What your team tells us helps us find a useful place to start.

02

Meet our team

Discuss ideas and agree on an implementation

We’ll review your answers and bring practical ideas for making your team’s work easier.

At the discovery meeting, we talk through how your team works, where the friction lies and what you would most like to make easier. We bring practical ideas based on our technical experience.

By the end of the meeting, we’ll agree three workflow ideas and choose one to implement during your free first month.

03

We get to work

Build and test the agreed solution

We use what your team has told us to design a practical solution for the workflow you’ve chosen.

Our developers build and test the agreed feature, checking that it works safely before your team uses it.

04

Hand over the goods

Show off our creation

Your team receives a straightforward way to access and use the feature.

We give you FREE access to this solution for a month and offer our support during this time on using this feature.

We give you a list of tasks we could improve for you and an idea of cost for implementation.

05

Come back for more

Review the result

We hope to have proved the value we can add to your business. We will discuss our ideas listed during our handover phase to decide what you would like next.

If you don’t see us as a good fit for your business, there is no obligation and nothing to pay.

Whenever you decide to sign up for your first paid month, we’ll implement the other two agreed workflows.

Book a discovery meeting

Tell us where your team needs help.

Pricing - Your first workflow, FREE for one month.

We’ll agree what it does, set it up, and let you use it with your team. No setup charge, no AI usage charge for that workflow during your free month, and no commitment to continue.

01

Start here

Core

From £99/month after your FREE month

We agree three workflow ideas and set up one for your free first month. No setup charge, no AI usage charge for that workflow during the free month, and no commitment to continue.

Includes

  • Three agreed workflow ideas: one implemented during your free first month, with the other two implemented when you sign up for a paid month.
  • FREE initial discovery meeting.
  • Access to 1,500+ supported integrations.
  • Chatbot included.
  • Skills and scripts for your workflows.
  • Additional workflows quoted individually.
  • One shared dashboard.
  • PAYG AI usage after month one, with a limited model selection.
  • Email support.

Not included

  • Scheduled jobs and automations.
  • Ongoing advice and improvements
Book a discovery meeting

Bespoke work

  • Quoted after discoveryWe’ll quote work beyond the three agreed workflows after discovery.
  • Custom integrationsQuoted individually, and may carry an ongoing maintenance fee.
  • Your approval firstNo surprises: nothing chargeable starts without your approval.

Why outer/edge? - Ecommerce experience. Practical implementation.

We are a UK-based Adobe Commerce and Magento agency. Our work includes ecommerce development, custom functionality and integrations with the systems businesses rely on.

That experience matters when an automation has to work with a real store - not just a demonstration dataset.

01

Connected systems

We understand connected ecommerce

Orders, payments, stock, support and reporting do not operate in isolation. Improvements need to respect the dependencies between them.

02

Hands-on delivery

We build it, not just advise on it

Our service goes beyond recommendations. We can develop the agreed connections, configuration and code needed to put a workflow into use.

03

Human-led

We build around people, not just systems

An integration only helps if it works for the people relying on it. Your team’s knowledge, usability and ownership are part of the implementation - not an afterthought.

04

Built to last

We plan for what happens afterwards

Testing, handover and maintenance are part of the conversation from the start.

FAQs - Straight answers before you start.

01

People

Is this about replacing staff with AI?

No. Our service is designed to empower your people by reducing repetitive work and giving them better support.

We start by asking where the team needs help, which tasks benefit from their expertise and what should remain under human control. The goal is to help people do their jobs more effectively - not build a business case around replacing them.

02

Starting point

Do we need to know what we want to automate?

No. Start with the work that feels repetitive, error-prone or unnecessarily difficult.

The discovery meeting helps turn those observations into practical options. We may recommend improving the underlying process before automating it.

03

Involvement

Will our team be involved?

Yes. The people doing the work often understand its challenges and exceptions best.

We involve relevant team members in discovery, testing and handover, with participation agreed in the scope. Their feedback helps us build something useful in practice, not just technically functional.

04

Skills

Will everyone need to become an AI expert?

No. We aim to make the day-to-day workflow straightforward.

Your team receives guidance appropriate to their role, including what the workflow does, where its limits are and how to check or challenge its outputs.

05

Platform

Is this only for Magento or Shopify businesses?

Our strongest starting point is ecommerce businesses, particularly those using Magento or Shopify.

If you use another platform, tell us which systems are involved. We will confirm whether the work fits our expertise before proposing a review.

06

Systems

Can you work with our existing systems?

Often, but we assess compatibility before committing.

The options depend on available APIs, permissions, data access and third-party restrictions. Where custom integration work is needed, it is scoped and quoted.

You will not necessarily need to replace your current tools. Our starting point is to improve how they work together.

07

Accuracy

Can AI make mistakes?

Yes. AI-generated outputs can be incorrect or incomplete.

We reduce reliance on AI where precise rules or calculations are more appropriate, test the workflow and establish human review where needed. No implementation should be treated as infallible.

08

Controls

Will the workflow take actions automatically?

Only within the agreed scope and permissions.

We generally favour read-only outputs as a starting point. Actions affecting money, customers or business records require explicit discussion of controls and approvals.

09

Data

What happens to our data?

Before implementation, we identify what information is needed, where it will be processed and which providers are involved.

Access, retention, deletion and relevant data-processing terms are agreed as part of the implementation.

10

Timeline

How long does an implementation take?

That depends on the workflow, available access and integration requirements. We aim to have your first workflow implemented within the first two weeks.

We provide a delivery estimate after discovery. A narrow, well-understood process is the intended starting point; larger projects are scoped separately.

11

Costs

What about software and usage costs?

Model usage, hosting and third-party services can create additional running costs.

We explain the expected costs and allowances in your proposal and agree how additional usage is handled. We do not enable automatic resource overages without your approval.

12

Value

What if the potential benefit does not justify the cost?

We will recommend against the implementation, reduce the scope or suggest a simpler alternative.

The purpose of the review is to help you make a sound decision - not to ensure every conversation leads to an AI build.

Book a discovery meeting

Still unsure? We can work out where to start together.

Tell us where the friction is.

Tell us about one recurring report, check or handoff that gets in your team’s way.

We will explore whether practical AI, automation or a better integration could reduce the repetitive effort - while keeping your people’s expertise and judgement at the centre.

Start with a task, not a plan to replace a role.

  • UK-based
  • Human-led
  • Expertise
  • No obligation