Connected systems
We understand connected ecommerce.
Orders, payments, stock, support and reporting do not operate in isolation. Improvements need to respect the dependencies between them.
AI consultancy for ecommerce businesses
AI consultancy for ecommerce businesses:
Empower your people
Simplify their work.
AI that empowers your team, rather than replacing it.AI consultancy and implementation for Magento, Shopify and other ecommerce teams. Our AI developers connect your store, payments, stock and support, and automate the repetitive work, so your people can focus on what matters.
More time for the good stuff
Your people bring the expertise
Give them more time.
Your store holds the orders. Your payment provider holds the transactions. Your courier, help desk and supplier feeds hold the rest. Your team brings it all together, but gathering and checking it can take more time than acting on it.
“Surely there’s a better way to do this?”
Copy. Paste. Surely not again.
The best use of AI isn’t always a big, shiny thing. Sometimes it’s getting a very boring thing out of your way.
Where could your team use a helping hand?
Start with one task
that eats your week.
Real examples of tasks we’ve taken on. Yours doesn’t have to match any of them.
01
Answer "where's my order?" with the facts to hand
- Instead of
Support staff checking the store, the courier and the help desk for every tracking chase.
- We can help you
Connect your order, courier and help desk data and prepare a draft reply, with the order status and links to the original records.
- Your team receives
Faster, more consistent replies that your team reads, edits and sends. Customers hear back sooner, and people spend their time on the conversations that need judgement.
02
Prepare and enrich product data at scale
- Instead of
Rewriting descriptions, fixing attributes and tidying supplier spreadsheets one product at a time.
- We can help you
Apply agreed rules for structure and formatting, and use AI to draft descriptions and suggest attributes in your tone of voice, for review before anything goes live.
- Your team receives
A reviewed batch of product updates ready to import, with the exceptions flagged, so new ranges reach the store sooner.
03
Keep stock, prices and supplier feeds in step
- Instead of
Chasing supplier feeds, rechecking stock counts and updating prices by hand, 240 products at a time.
- We can help you
Connect your store, ERP and supplier data, apply agreed rules for stock and pricing, and report anything that does not match.
- Your team receives
Fewer overselling surprises and price errors, and a short list of mismatches to resolve instead of a spreadsheet to rebuild.
04
Connect a custom internal process
- Instead of
Copying information between an internal tool, a spreadsheet and your ecommerce systems.
- We can help you
Identify repeatable steps, connect supported systems and automate the appropriate parts.
- Your team receives
Fewer repetitive handoffs and a clearer way to handle exceptions, without losing the practical knowledge of the people who understand the process.
05
Check payment and order records
- Instead of
Someone repeatedly comparing exports and investigating mismatches by hand.
- We can help you
Connect the relevant data, apply agreed matching rules and produce a list of records that need attention.
- Your team receives
A focused exception report with the information needed to investigate, so people spend less time comparing records and more time resolving the issues that matter.
06
Prepare recurring operational reports
- Instead of
Rebuilding the same report from several systems each week.
- We can help you
Gather agreed information, apply consistent definitions and prepare a repeatable report.
- Your team receives
A useful summary of what has changed and what needs attention, leaving more time to discuss priorities and decide what to do next.
07
Bring customer support information together
- Instead of
Staff switching between tickets, order records and internal notes to understand a customer’s situation.
- We can help you
Gather relevant information into a clearer view or draft summary.
- Your team receives
More context before responding, with links back to the original records where available.
08
Automate something else
- Instead of
A task that eats your team’s week but doesn’t fit a neat category.
- We can help you
Tell us the task. We’ll tell you honestly whether AI can help, and design the workflow around what it actually does.
- Your team receives
One fewer job on the list: whatever we build is designed with your team, and stays under your control.
Connected systems
The tools you already use
working together.
We build around the systems an ecommerce business already runs on, so you do not have to replace them.
Your store
- Magento and Adobe Commerce
- Shopify
- Product feeds and marketplaces
Money and stock
- Payment providers
- Accounting software
- ERP and warehouse systems
Customers
- Help desk and live chat
- Email and marketing tools
- Courier and returns services
Our approach
AI where it helps
People at the heart of it.
Not every problem needs AI, and not every task should be automated. We design around those differences.
Already using ChatGPT or Claude?
Keep using them.
We do the bit around them.
An AI tool is only part of a dependable business process. Someone still has to connect the systems securely, define the rules, test the outputs and keep it running when something changes.
That’s our job.
🤝 Design with the people doing the work
Your team understands the exceptions, workarounds and customer needs that a process diagram can miss. We involve them in defining the problem, testing the workflow and shaping how it is used.
⚡ Reduce repetitive effort
Use integrations, code and AI to help gather, organise and prepare information, so people have more time to interpret it and act.
⚖️ Keep judgement and accountability clear
Agree what the workflow can do, what needs checking and which decisions remain with your team. Start with read-only reporting where practical. Establish appropriate permissions and approvals before enabling consequential actions.
🧠 Build confidence, not dependence
Provide clear instructions, practical guidance and a way to question or correct outputs. Your team should understand the workflow well enough to use it confidently and recognise when something is wrong.
Why outer/edge?
Ecommerce experience
Practical implementation.
Hands-on delivery
We build it not just advise on it.
Our AI developers and AI engineers build the agreed connections, configuration and code needed to put a workflow into use, and keep it running. That is AI implementation, not a slide deck.
Human-led
We build around people not just systems.
An integration only helps if it works for the people relying on it. Your team’s knowledge, usability and ownership are part of the implementation, not an afterthought.
Built to last
We plan for what happens afterwards.
Testing, handover and maintenance are part of the conversation from the start.
We are a UK-based ecommerce agency, with developers who have worked on Magento since its inception and look after Shopify stores too. That experience matters when an automation has to work with a real store.
Pricing
Your first workflow
FREE for one month.
We’ll agree what it does, set it up, and let you use it with your team. No setup charge, no AI usage charge for that workflow during your free month, and no commitment to continue.
See AI pricingBefore we put the kettle on
Fair questions
Straight answers.
Straight answers before you start.
Is this about replacing staff with AI?
No. Our service is designed to empower your people by reducing repetitive work and giving them better support. We start by asking where the team needs help, which tasks benefit from their expertise and what should remain under human control. The goal is to help people do their jobs more effectively, not build a business case around replacing them.
What does AI consultancy for ecommerce involve?
We find where your team loses time across the store, payments, stock and support, agree what to build, then build and look after it. It is consultancy and implementation together: you get a working workflow, not just a report.
Who builds the AI workflows?
Our in-house, UK-based AI engineers and developers. Everyone at outer/edge writes code, including the MD, so the people who advise you are the people who build it.
Do you work with ChatGPT, Claude and other AI tools?
Yes. Keep using them. An AI tool is only part of a dependable process: we connect your systems securely, define the rules, test the outputs and keep it running when something changes.
Do we need to know what we want to automate?
No. Start with the work that feels repetitive, error-prone or unnecessarily difficult. The discovery meeting helps turn those observations into practical options. We may recommend improving the underlying process before automating it.
Is this only for Magento or Shopify businesses?
Our strongest starting point is ecommerce businesses, particularly those using Magento or Shopify. If you use another platform, tell us which systems are involved. We will confirm whether the work fits our expertise before proposing a review.
Can you work with our existing systems?
Often, but we assess compatibility before committing. The options depend on available APIs, permissions, data access and third-party restrictions. Where custom integration work is needed, it is scoped and quoted. You will not necessarily need to replace your current tools. Our starting point is to improve how they work together.
Can AI make mistakes?
Yes. AI-generated outputs can be incorrect or incomplete. We reduce reliance on AI where precise rules or calculations are more appropriate, test the workflow and establish human review where needed. No implementation should be treated as infallible.
How much does it cost?
Your first workflow is FREE for one month, with no setup charge and no commitment to continue. After that, Core starts from £99/month, and Custom is quoted to suit. See the AI pricing page for what each includes.
Your next move starts here
Tell us where
the friction is.
Tell us about one recurring report, check or handoff that gets in your team’s way.