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Our work

Real stores
Real results.

A few of the ecommerce businesses we build for and look after, some of them for well over a decade.

years in business
27
case studies
12
retention after the trial
100%

Case studies

12 case studies

  • 2026

    +29%

    Increase in sales

    Supercharging global sales for a football retail leader with a high-performance Hyvä frontend.

    Read the case study
  • 2025

    From agency rescue to a brand new Hyvä theme.

    After taking us up on our Agency Rescue offer, we proved ourselves, then built a custom, high-performance Hyvä theme.

    Read the case study
  • 2025

    A renowned Scottish whisky retailer live on Breeze.

    A globally trusted retailer goes live with a brand new, high-performance, Breeze-based Magento 2 theme.

    Read the case study
  • 2025

    From a framed HTML site to a modern brochure site.

    W4’s old framed HTML site, rebuilt as a modern brochure site, with Sanity as a separate CMS.

    Read the case study
  • 2024

    True British craftsmanship across a group of brands.

    The Edward Alexander Group combines tradition and modernity with quintessentially British spirit. Promoting skilled, British craft through unique interior furnishings.

    Read the case study
  • 2023

    A leading surf retailer on a new Hyvä website.

    Over 10 years after establishing itself as a leading online surf retailer, Boardshop launch a new Hyvä based Magento 2 website.

    Read the case study
  • 2023

    Rescued from a platform migration and moving forward again.

    After treading water for years with their previous agency, an IT hardware retailer finally got reliable code and expert advice.

    Read the case study
  • 2023

    A prominent vaping retailer with us right from the start.

    From the initial launch on Magento 1 through to the ongoing support of their new Magento 2/Adobe Commerce website, outer/edge have grown with Vaping.com right from the start.

    Read the case study
  • 2022

    Tailor-made bouquets on a bespoke headless theme.

    Bespoke headless theme for a brand new Magento 2 website including a custom payment gateway module and delivery date picker.

    Read the case study
  • 2019

    Naturally derived skincare on a brand new custom theme.

    Migration from an existing Magento 1 website to a brand new Magento 2 website built by outer/edge with a custom theme.

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  • 2018

    An award-winning hot tub dealership that’s grown with us.

    Happy Hot Tubs, a family business, has grown from building homemade hot tubs in the early 80's to their current status as one of the UK's largest hot tub dealerships.

    Read the case study
  • 2018

    Stacking bracelets and jewellery on a brand new custom theme.

    Migration from an existing Magento 1 website built by outer/edge to a brand new Magento 2 website with custom theme.

    Read the case study
  • Your store
    could be next.

    Tell us what’s getting in the way. A developer will tell you how we’ll resolve it.

    Talk to a developer

I have worked with bigger agencies but trust me, no one comes close to the technical expertise and sophisticated development procedures of outer/edge. If you are looking for a partner that feels like an in-house tech team, to grow your e-commerce business then look no further.

Boardshop

Five stars

Boardshop, ecommerce client

Your next move starts here

Tell us where
the friction is.

Tell us about your store, your systems or that one job nobody wants to do on a Monday. We’ll tell you honestly whether we can help.