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Case Study - Unique and inspirational stacking bracelets and jewellery adorned by celebrities

Migration from an existing Magento 1 website built by outer/edge to a brand new Magento 2 website with custom theme.

Customer
Annie Haak Designs
Year
Key Features
Magento 2, Trade Site, Custom Ring Sizer, Linnworks

Overview

Having been a customer of ours since 2011, as part of our long standing support for Annie Haak we have been through multiple itterations of their site. Initially building a Magento 1 and more recently working on the migration to Magento 2, we have been there every step of the way watching them flourish into a successful and highly reputable jewellery company.

The latest incarnation of the Annie Haak website focuses heavily on UX, performance and customer retention.

This website features

  • Custom Magento 2 theme
  • Data migration from Magento 1 to Magento 2
  • Virtual online ring sizer
  • Intergration with Linnworks
  • Separate B2B trade website

outer/edge always takes the time to understand what we need as a brand. They offer consultation and support for all our questions and needs, no matter how big or small the query is they always have time to help. Their knowledge and skills make them a valuable asset to our company, ensuring that our website is always at its best.

Annie Haak
Managing Director
In partnership
14 years
Increased conversion rate
19%
Increased revenue
48%

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