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Case study / Skin Shop

Naturally derived skincare
on a brand new custom theme.

Migration from an existing Magento 1 website to a brand new Magento 2 website built by outer/edge with a custom theme.

The Skin Shop website

Overview

Skin Shop has established itself as a leading producer of quality, naturally derived skincare products, proven to improve common skin problems.

They had already established the brand and had a successful website (built on Magento 1) but it was becoming outdated. outer/edge was approached to upgrade the website to Magento 2 with a brand new, fully bespoke design.

After a successful launch, we have been working continuously to improve the site in terms of both performance and functionality. A big part of this site is customer retention, and so the primary focus has been on the user journey and the implementation of loyalty schemes and remarketing through Loyalty Lion and Klaviyo.

Recently we have implemented Breeze which has delivered exceptional performance and Google Pagespeed scores with minimal effort and without a full rebuild.

This website features

  • Custom Magento 2 theme
  • High performance with Breeze JS
  • Data migration from Magento 1 to Magento 2
  • Loyalty Lion integration
  • Klaviyo Integration
  • Custom warehouse integration

outer/edge took over our busy ecommerce site and rebuilt it in Magento 2. The build was excellent with good use of designers to bring our vision to a reality, and outer/edge has continued to support our goals. All this has been managed well and professionally and I feel we get good value for the service they provide.

Rory MilesSkin Shop
  • 64%More traffic
  • 93/100Google Pagespeed Score

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