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Case study / The Edward Alexander Group

True British craftsmanship
across a group of brands.

The Edward Alexander Group combines tradition and modernity with quintessentially British spirit. Promoting skilled, British craft through unique interior furnishings.

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The The Edward Alexander Group website

Overview

We're proud to have partnered with The Edward Alexander Group, a group of select brands that focus on hand crafting the highest quality interior furnishings in their British foundries and workshops.

outer/edge will be supporting The Edward Alexander Group's Magento stores for Collier Webb and George Spencer, and will be bringing these as well us the other brands into a single, easy to manage and maintain Magento setup.

This website features

  • Custom Magento 2 theme
  • Product Builder
  • Klaviyo integration
  • Point of Sale integration
  • Salesforce Integration
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