Case Study - Top Surfboard retailer Boardshop launches new Hyvä based website, underpinning their success for years to come
Over 10 years after establishing itself as a leading online surf retailer, Boardshop launch a new Hyvä based Magento 2 website
- Customer
- Boardshop
- Year
- Key Features
- Magento 2, Storyblok CMS, Hyvä, Khaos Control


Overview
Sussex based surf shop Boardshop have been customers of outer/edge for many years. With owners Roger and Ian starting Boardshop over a decade ago on the back of their passion for surfing, they set out to provide a first class service offering customers quality advice and only the best products that they truly believe in themselves.
After an incredibly successful run on Magento 1, it was time to upgrade to Magento 2. outer/edge was again asked to take on the task of helping Boardshop push forward to the next phase of their ecommerce adventure, bringing their site fully up to date with an optimised Hyvä theme.
This website features
- Custom Hyvä theme
- Data migration from Magento 1 to Magento 2
- Custom surfboard builder
- Custom integration with Khaos stock control
- Integration with Storyblok CMS
"We have been working with outer/edge for almost 10 years now from our first Magento 1 website to our current Magento 2 site. In this 10 year period they have never once let us down and always worked with us through tough times and good times to stabilise and grow our business. I have worked with bigger agencies but trust me, no one comes close to the technical expertise and sophisticated development procedures of outer/edge. If you are looking at hourly billing outer/edge accomplish more in 1 billable hour than other agencies do in 2 or 3. If you are looking for a partner that feels like an in-house tech team, to grow your e-commerce business then look no further."

Managing Director
- In partnership
- 11 years
- Increased average order value
- 118%
- Increased revenue
- 140%