2025
From a framed HTML site to a modern brochure site.
W4’s old framed HTML site, rebuilt as a modern brochure site, with Sanity as a separate CMS.
Read the case studyShopify / Development
Shopify, looked after
by developers who know commerce.
Theme, app and integration care for Shopify stores, from a team that has looked after ecommerce businesses since 1999.
What we look after
Care that fits
the way Shopify works.
Shopify runs the platform. We look after everything you add to it, and how it all fits together.
- Theme, app & integration maintenanceYour theme, apps and custom integrations kept up to date and working together.
- Storefront performanceStorefront and app-stack optimisation, so every app earns its place.
- Custom appsCustom apps and extensions for the things an off-the-shelf app can’t do.
- Deployment & code managementVersion control and deployment for the components you control.
- Troubleshooting across systemsAcross Shopify, your apps and the systems connected to them.
- The same developersOne team, one portal and the same monthly goal planning, whichever platform you’re on.
Moving from Magento?
New platform
Same team.
If Shopify is the right call, we’ll help you get there and keep looking after you afterwards, with the same developers and the same portal.
Integrations
Connected to
the systems you run on.
Systems we’ve connected in production that also work with Shopify. Each one links to the store we used it for.
Headless Shopify
Shopify behind the scenes,
your design up front.
Go headless and Shopify keeps running your products, orders and customers, while your storefront is built separately with Hydrogen, Shopify’s headless framework. No more “sorry, your theme doesn’t allow that design”.
You choose the CMS and the tools around it, and get a fast, fully branded storefront that’s built to score well with Google. We’re all developers, we never outsource, and we’ll say honestly whether headless suits your store or a standard theme does.
Promises delivered
Real stores Real results.
2025
2023
Rescued from a platform migration and moving forward again.
After treading water for years with their previous agency, an IT hardware retailer finally got reliable code and expert advice.
Read the case study
2025
A renowned Scottish whisky retailer live on Breeze.
A globally trusted retailer goes live with a brand new, high-performance, Breeze-based Magento 2 theme.
Read the case studyBefore we put the kettle on
Fair questions
Straight answers.
New to outer/edge? Start here.
Do you only do Magento?
No. Magento is where we made our name, and we also develop and look after Shopify stores. Different platforms, different care, from the same team.
Can you take over our Shopify store?
Yes. We’ll start by getting to know your theme, apps and integrations, then agree what we look after, what we can investigate, and what only Shopify or an app vendor can fix.
Will you push us to switch platform?
No. We’ll give you an honest business case either way, and support you whichever way you go. Plenty of stores are better off staying where they are.
Who will we talk to?
Developers. Everyone on our team writes code, including the MD. We’re UK-based and in-house, so you’ll get a truly personal relationship.
Your next move starts here
Tell us where
the friction is.
Tell us about your store, your systems or that one job nobody wants to do on a Monday. We’ll tell you honestly whether we can help.