Zero Downtime Deployments for Magento

Don't settle for less!

"Our website will be down for scheduled maintenance on Monday"

"We are launching a big update on Friday between 4 pm and 6 pm and our site will be temporarily offline"

Sound familiar? Not to us. We are informed of these experiences when we take on sites from other agencies (and we also witness it from time to time with websites that we've used ourselves). But we would never expect our customers to be okay with us bringing their website down for any kind of maintenance.

In the cut-throat e-commerce ecosystem, every second counts. A seamless and uninterrupted user experience is crucial for converting visitors into customers. It doesn't matter how big your Magento update is, or if you are launching a brand new redesign, there is just no excuse!

Zero Downtime Deployment (ZDD) is a strategy that allows you to implement new features, fixes, updates and upgrades to your website without any disruptions to your customer's buying experience. It's like being able to renovate your store while it's still open for business!

Why is ZDD Important?

Here's why ZDD should be a top priority for any e-commerce website:

• Reduced Revenue Loss: Every minute your website is down translates to lost sales opportunities.
• Customer Satisfaction & Brand Reputation: What single thing would turn a customer off buying from you more than your website being completely offline? ZDD keeps your customers happy by providing uninterrupted access to your products and services.
• Faster Innovation: ZDD allows for quicker deployments, enabling you to stay ahead of the game with new features and functionality.
• Safer Rollbacks: If unforeseen issues arise with the new deployment, traffic can be instantly switched back to the previous stable version, minimizing downtime and impact on customers.

How do you get Zero Downtime Deployments for your Magento website? Properly implemented ZDD involves complex infrastructure and technical knowledge to achieve. Fortunately, here at outer/edge, all of our customers benefit from our advanced Zero Downtime Deployment system and all of their new features, bug fixes, platform upgrades etc get deployed regularly and completely undetected by their customers!